TMEP 1202.16(b)(i)(B): Size of Proposed Mark

October 2017 Edition of the TMEP

Previous: §1202.16(b)(i)(A) | Next: §1202.16(b)(i)(C)

1202.16(b)(i)(B)    Size of Proposed Mark

Size refers to the relative dimension of the proposed mark. If the proposed mark appears large in relation to any other matter, it may immediately catch the eye and make the proposed mark the focal point on the specimen. Therefore, the proposed mark would be less likely to be perceived as a mere model designation. If the proposed mark is smaller than the other matter surrounding it, however, consumers would be more likely to perceive it as merely a model designation.