TMEP 1202.18(b): Marks Consisting Solely of HASHTAG or Hash Symbol
October 2017 Edition of the TMEP
Previous: §1202.18(a) | Next: §1202.19
1202.18(b) Marks Consisting Solely of HASHTAG or Hash Symbol
Sometimes, marks that consist solely of variants of the term HASHTAG or the hash symbol may function as a mark, such as when the mark will be used in connection with goods or services that do not relate to social networking. In these cases, the symbol and term HASHTAG may not create the commercial impression of being a metadata tag since they do not immediately precede other wording, and may be considered suggestive or arbitrary, depending on the associated goods and services (e.g., HASHTAG for use in connection with liquor or THE HASHTAG for providing office facilities).