TMEP 1202.19(e)(i)(B): Pattern Creates a Distinct Commercial Impression Apart from Other Matter

October 2017 Edition of the TMEP

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1202.19(e)(i)(B)    Pattern Creates a Distinct Commercial Impression Apart from Other Matter

The examining attorney should consider whether the pattern creates a commercial impression distinct from any wording or other matter that may also appear on the relevant items. See Seabrook Foods, Inc. v. Bar-Well Foods, Ltd., 568 F.2d 1342, 1344, 196 USPQ 289, 291 (C.C.P.A. 1977). If so, this weighs in favor of finding the pattern inherently distinctive.