TMEP 1213.05(g)(i): Marks with a Distinctive Design Replacing a Letter in Descriptive or Generic Wording

This is the October 2015 Edition of the TMEP

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1213.05(g)(i)    Marks with a Distinctive Design Replacing a Letter in Descriptive or Generic Wording

Marks with a distinctive design that replaces a letter or part of a letter are registrable on the Principal Register with a disclaimer of the merely descriptive, generic, or primarily geographically descriptive wording. For example:

The words Jelly Bean Wool. The two O's in wool are represented by sheep.

Principal Register – Disclaimer of “WOOL”

The words Flapjack, Inc. Animal Food. The "N" in animal is represented by a donkey.

Principal Register – Disclaimer of “INC.” and “ANIMAL FOOD”

The words Numbskull Clothing Co. The "O" in clothing is represented by the image of a skull and crossed bones.

Principal Register – Disclaimer of “CLOTHING CO.”

The words Hot Paris. The "A" in Paris is represented by the image of the Eiffel Tower.

Principal Register – Disclaimer of “PARIS”

The word Pony. The letter "P" in Pony is represented by the image of a pony's head.

Principal Register – Disclaimer of “PONY”

The words Fish Flips. The dots over the "I" in both words are represented by the images of fish.

Principal Register – Disclaimer of “FISH”

The word Kids. The "I" in Kids is represented by the image of small children.

Principal Register – Disclaimer of “KIDS”

The words Lisa Corrado Nutrition. The "O" in the word Nutrition is represented by the image of an apple.

Principal Register – Disclaimer of “NUTRITION”

The words Outdoor Towels. The center of the letter "O" in Outdoor is in the shape of a tree.

Principal Register – Disclaimer of “TOWELS”

The words Doggie Rewards. The "O" in Doggie is represented by the image of a dog's paw print.

Principal Register – Disclaimer of “DOGGIE”