TMEP 1402.11(a)(iv): Office-Function-Type and Computerized Web Traffic Services

October 2017 Edition of the TMEP

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1402.11(a)(iv)    Office-Function-Type and Computerized Web Traffic Services

These services are essentially office function services (e.g., filing and record keeping) that happen to be conducted with the use of a computer:

  • "Data processing services, in Class 35."
  • "Computer data entry services, in Class 35."
  • "Compilation of information into computer databases, in Class 35."

Computerized web services include website-focused activities the primary function of which is to promote, advertise or market the websites of others by improving a website’s visibility in search engine results. For example, the following are acceptable identifications:

  • "Web site traffic optimization, in Class 35."
  • "Consulting services in the field of search engine optimization for sales promotion, in Class 35."
  • "Promoting the goods and services of others through search engine referral traffic analysis and reporting, in Class 35."