807.06(b) Long Marks in Standard Character Drawings
Because all standard character drawings are stored in USPTO systems as an image, a standard character drawing must meet the 3.15 inch (8 cm) by 3.15 inch (8 cm) requirement of 37 C.F.R. §2.54(b). If the mark is too long to meet this requirement, applicant must submit an image on which the mark is broken in an appropriate place. It is suggested that the applicant use 14-point type to ensure that the mark will be legible in the Official Gazette and on the certificate of registration.
If an applicant submits an image on which the mark exceeds the size requirements of 37 C.F.R. §2.54(b), the USPTO will reduce the image so that it will meet these requirements. See TMEP §807.06(a). This could cause the mark to appear very small. To ensure that the mark will be legible in the Official Gazette and on the certificate of registration, the examining attorney should view the mark on the Publication Review program available on the USPTO’s internal computer network. If the mark is not legible, the examining attorney must require a new drawing that meets the requirements of 37 C.F.R. §§2.52–2.54.